email marketing

content creation + implementation

Develop strategy and collaborate with various stakeholders to design, write content, and implement emails. This includes designing in CRM system, creating segments, building journeys, and reviewing data for success and discover opportunities for both standard e-communications and nurture steams.

Programs Used:

Dynamics 365

nurture emails

standard emails

lead scoring

Collaborate with IT, Sales, and Business Development teams to implement strategic lead scoring model. This includes research on best practices, setting up scoring models, testing, and implementation.

Programs Used:

Dynamics 365

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