Eastbay is unique in a digitally-led world by leading marketing with a monthly catalog for almost 40 years. Printed pieces are tangible to a customer and helps create an experience that scrolling on a website doesn’t give.
For catalogs, I collaborate with the category marketing team and content coordinator to tell a cohesive story on the pages.
Additionally, an athlete is featured in each cover. The process of creating the covers include: storyboards, creating shot lists, attending photo shoots, selecting images, and working with the vendor to assure everything is approved.